Thinking of Selling your Home?         

    If you've decided to sell your home, chances are you're caught up in a host of emotions. You may be looking forward to moving to your new dream home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind, or eager to start new adventures. Whatever turbulent feelings you’re experiencing right now, there are plenty of practical matters that need your attention. Keep in mind that a qualified and experienced real estate professional will make this whole process go more smoothly.

Time Becomes Money

    It's always a good idea to place your home on the market as far in advance as possible, before purchasing a new one. If you should find and purchase a new home first and then try to sell your present home, you may wind up with two mortgages for a time. If this appears likely to happen, ask me about financial solutions to accomplish this, but keep in mind that you will be taking on double house payments until your present home sells.
    When people move, sell and buy, there usually is a domino effect. Closing and moving dates have to be coordinated, and the more firmly everyone commits to a window of dates and sticks to them, the better for all involved. I will make sure that all the agreements about dates, and possible financial penalties for failure to comply with them, are in writing.

Check Your Curb Appeal

    A home that is visually appealing and in good condition will attract potential buyers driving down the street. Use this checklist to view your property through a buyer’s eyes.
  • Are the lawn and shrubs well maintained?
  • Are there cracks in the foundation or walkways?
  • Does the driveway need cleaning?
  • Are the gutters, chimney and walls in good condition?
  • Do the window casings, shutters, siding or doors need painting?
  • Are garbage and debris stored out of sight?

Inside Your Home

    Strong curb appeal will lure potential buyers inside, where you have to live up to their expectations. Fortunately, there are plenty of easy improvements you can make to your home’s interior without spending a lot of money. Cleaning is No. 1. Your windows, mirrors, floors and bathroom tiles should sparkle. Make sure you have replaced heating and air conditioning filters. Shampoo dirty carpets, repair dripping faucets and oil squeaky doors. It may not seem fair, but a peek in the oven may be the hallmark by which a buyer judges how well you have kept up your home.
    Remove unnecessary clutter from the garage, basement, attic and closets. If your home is crowded with too much furniture, consider putting some things into storage. If a room needs a fresh coat of paint, use a neutral off-white. Think, about how your home smells. You may be accustomed to the smell of a pet or cigarettes, but such odors can be a strong turn-off to others. Finally, set a mood for the buyer. Make your house homey with live flowers and fresh guest towels in the bathroom.
    Remember, cosmetic changes do not have to be expensive. In fact, costly home improvements do not necessarily offer a good return on your investment when you sell. It’s attention to the basics -- anything that says "this home has been carefully maintained" -- that will help you get the price you want.

Sell It Alone?

    Some homeowners decide to try the 'do it yourself' route, thinking they'll reap the commission charged by a real estate agent. Commission rates vary, depending on what agency and/or agent you choose. However, handling their own sale means they'll be responsible for placing ads, answering phones and showing their home to strangers. I've known few Buyers or Sellers, willing to forgo the protections that an experienced real estate professional will provide, when navigating the complex homebuying and selling process.

Most 'Do it yourself' Sellers fail to realize that it is the Buyer who ultimately pays any Agents fee, as it is always incorporated in the selling price. Thus, when comparing 'sold' properties to arrive at market value, it can be viewed that the 'market value' of any particular home included traditional selling fees and expenses. Buyers, like Sellers, are sophisticated folk. If they find that a Seller has decided to forgo professional representation in order to save an agent’s commission, they might expect that Seller to pass along those savings in a lower selling price and therefore, only agree to pay less than what may be widely considered 'true market value' for the home, thereby wiping out any financial incentive to go it alone in the first place!


    Here are some of the services that I provide to Sellers:
  • I will help you to establish a fair asking price for your home.
  • All the pertinent information about your home will be input into the MLS system, so that every Realtor® from every company has access to the information on your home. In addition, your home will be featured in the new listings section that many agents use to match new listings with the needs of their active buyers
  • A yard sign will be placed in front of your home with professionally designed custom color flyers advertising your home for sale to buyers who may be specifically interested in your neighborhood
  • I will advertise and host Open House and Realtor Caravan Events.
  • I will professionally syndicate your homes listing information on San Diego Union Tribune, Craigslist,, Trulia, Zillow, and dozens of other top real estate portals.
  • I will include the Enhanced Marketing System as part of my marketing plan.
  • I will schedule appointments to show your home to prospective buyers even when you are not there.
  • I will keep you informed about what the market is saying about your home. I will personally contact each agent who has shown your home and ask them for feedback to find out what their buyers think about your home and if there is interest in making an offer.
  • I will weed out buyers who do not qualify for a mortgage. Buyers have their own timelines, which might not be yours! I make sure they don't waste your time by qualifying them as to their real ability to afford your home
  • All of the necessary paperwork will be handled and explained to you and I will consult you on what to look for in a good offer. Price is not always the most important factor. The strength of the buyers financing is extremely vital and a weak buyer could mean a fallen contract extending the time it takes to get your home sold. I will ask the right questions to make sure you have a buyer with strong financing before you accept a contract.

Setting A Fair Price

    Of course, you want to get top dollar for your home. But, remember, you don’t want to scare off potential buyers with a price tag that’s too high for your house. Setting an artificially high price may cause your property to languish on the market for months. Reducing your asking price later on may lead buyers to wonder if there is something wrong with your home. Here are some of the factors to consider in pricing your home:
  • Your location
  • Current Economic conditions
  • Supply and demand in the local housing market
  • Seasonal influences
  • Local schools
  • Average home prices in the neighborhood
  • Your home’s extras -- pool, fireplace, central air, etc.
    To determine the value of your home, you probably will want the advice of a real estate agent. Ask me about a free competitive market analysis (CMA), showing the recent selling prices of three to five neighborhood properties comparable to your own. I will adjust price for the unique features of your own property.

A Detailed CMA - Comparative Market Analysis The correct selling price of a home is the highest price that the market will bear. To assist you in determining the correct asking price I'll provide you with a comprehensive market analysis of comparable properties sold and offered for sale in your neighborhood. The market may be good, the market may be bad...but the market is never wrong. In today's competitive real estate market, timing is everything. With so much existing inventory on the market, the homes that are packaged correctly and priced right, are the homes that are selling fast. Get a FREE custom CMA for your home today.


Let's SELL that house quickly and easily with my Proven and Highly Effective Marketing  Techniques!  Just Ask Me How... CALL  (858) 672-2707

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David Sones, Broker - Realty Success Group
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